Commercial services firm increased conversion rate by 273%

Written By Eajay Tagaban
A man in white painting the wall

Client Snapshot

A national commercial painting and building services firm.

The Challenge

The client required more efficient lead generation. Its campaign performance was not producing a measurable ROI, and high-cost keywords were not converting. A clear, data-driven approach was needed to improve conversions without increasing the budget.

Our Solution

We implemented a focused PPC campaign strategy. Our actions were practical and based on measurable data.

  • We added negative keywords to exclude irrelevant search traffic.

  • We paused high cost-per-click keywords that failed to convert.

  • We used Single Keyword Ad Groups (SKAGs) to improve ad relevance.

  • We allocated the budget to geographic areas with the best performance.

  • We used a small portion of the budget for YouTube ads to build brand awareness.

The Results

Commercial Services Firm -graph

Our approach delivered a significant, measurable increase in campaign performance. The data shows clear growth.

  • KPI Card: 113% increase in total conversions.

  • KPI Card: 273% increase in conversion rate.

Conclusion

We delivered measurable growth and a higher conversion rate by implementing a transparent, data-driven PPC campaign.

Eajay Tagaban