Unifying Your Performance Channels
My work is focused on making your channels work together. I stop the inefficiencies caused by running channels separately and ensure your whole Digital Ecosystem is cohesive.
Strategy First. I Deliver Clarity to Your Digital Performance.
I transform PPC, Paid Social, and SEO from isolated tactics into a unified, measurable system for business growth. I provide the strategic roadmap and Actionable Insights you need to achieve predictable results.
Translating Data into Clear Clarity
I find the signal in the noise. My technical expertise in tracking ensures I turn complex data into clear, Actionable Insights. I translate marketing numbers directly to your C-suite objectives.
Delivering Scalable Frameworks
I provide specialized oversight to guide your internal teams or manage other execution-focused agencies. My goal is to empower your internal teams. I deliver the Performance Framework and Playbook you need for guaranteed growth.
Pay-per-click (PPC)
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Campaign Strategy: Competitor analysis, audience definition, and forecasting.
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Keyword Research: Identifying high-intent keywords and negative keyword lists to prevent wasted spend.
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Account Setup & Structuring: Organizing campaigns, ad groups, and settings for optimal Quality Score.
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Ad Copywriting: Writing compelling headlines and descriptions with clear CTAs (Calls to Action).
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Bid Management: Manual or automated bidding strategies to maximize ROAS (Return on Ad Spend).
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Landing Page Consultation: Recommendations to improve conversion rates on the destination pages.
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A/B Testing: Continuous testing of ad copy, extensions, and bidding strategies.
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Reporting: Monthly data reports on clicks, costs, conversions, and ROI.
Search engine optimization (SEO)
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Technical Site Audit: Checking for broken links, crawl errors, and site speed issues that affect ranking.
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Keyword Mapping: Assigning target keywords to specific pages to avoid keyword cannibalization.
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Meta Tag Optimization: Writing unique, keyword-rich Title Tags and Meta Descriptions for higher click-through rates.
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Header Tag Optimization: Structuring content properly using H1, H2, and H3 tags.
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Content Optimization: Improving existing copy for keyword density, readability, and user intent.
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Image Optimization: Compressing images for speed and adding descriptive Alt Text.
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Internal Linking: Building a strategic internal link structure to pass authority between pages.
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URL Structure: Ensuring URLs are clean, short, and descriptive.
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Schema Markup: Implementing structured data (JSON-LD) to help search engines understand content (e.g., Reviews, FAQs).
Paid Social
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Audience Segmentation: Building custom audiences (Lookalike, Retargeting, Interest-based).
- Ad Setup & Launch: Configuring pixels/tracking events and launching campaigns across platforms.
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Copywriting: Crafting ad variations (short-form vs. long-form) tailored to the specific platform.
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Retargeting Campaigns: specific ads designed to capture users who visited your site but didn't convert.
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Budget Allocation: Shifting budget daily/weekly to the top-performing ads and platforms.
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Performance Analysis: Tracking metrics like CPM, CPC, CTR, and ROAS.
With a proven track record in technical implementation and conversion rate optimization, I help brands navigate the complex digital landscape. I specialize in turning complex data into actionable strategies, managing multi-channel portfolios across Google, Social, and Marketplaces.
My approach combines creative strategy with deep technical expertise—conducting audits, fixing tracking errors, and optimizing front-end SEO to ensure your entire funnel performs at its peak. Having led teams and managed campaigns across diverse industries, I bring a level of oversight and strategic insight that goes beyond basic ad management.
